The Marketing Misfits

Unleash Your Primal Brain - Marketing Tactics That Will Change Your Business | Tim Ash | MMP #013

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into the psychology behind marketing, emphasizing the power of understanding human behavior, and how to effectively build trust with your audience. Discover why mid-sized companies are the sweet spot for innovation, and learn about the importance of crafting a compelling origin story that resonates with your tribe. This episode is packed with insights on how to navigate the complexities of marketing in a way that taps into our primal instincts and drives real results. Don't miss out on these actionable strategies that can elevate your marketing game!
 
Timestamps
0:00 Intro
0:15 Heading Up
1:13 Tim Ash
3:03 Best Companies to Work For
5:22 Learning AI
6:40 Cold Dead Fish
10:11 Happy Happy Talk
14:03 Marketing is Simple
17:52 Unconscious Decisions
22:04 Trusting Brands
27:38 Experiential Marketing
32:33 Editorial Voice
38:30 Origin Myth
41:18 Nude Lady
46:30 Trump
48:51 Content Marketing
54:09 Primal Brain
56:29 Do You Know a Misfit
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
 
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.
 
This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

How to Build a Loyal Online Community | Kevin King & Norm Farrar | MMP #012

Norm Farrar and Kevin King dive deep into the world of buidling your dream online community. Learn the importance of adding value, standing out and finding your perfect audience. Norm and Kevin reveal what makes their growing communities tick.
 
Timestamps
0:00 Intro
0:23 No Travel Plans
2:23 Networking
6:23 Alaska
9:17 Community Building
14:17 Finding Passionate People
28:48 Find Your Audience
32:20 Who Are You Selling To
35:05 Truck Driver Story
43:53 The Perfect Webinar
47:00 How to Stand Out
49:50 Growing a Group
57:49 Looking at the Numbers
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
 
Welcome to the Marketing Misfits Podcast YouTube Channel!
Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.
Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.
Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Thinking Outside the Box - Creative Marketing for Meta, TikTok & More | Lauren Petrullo | MMP #011

Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer.
In this episode, find out what not to do with your organic content, the future of TikTok, and how to get the best engagement on social media.
Timestamps
0:00 Welcome to the Misfits
3:00 This Week’s Guest
6:28 Lauren Petrullo
9:45 Who is Lauren Petrullo
12:50 Working at Disney
15:14 Outside of the Box
19:50 Drill Down on Localization
24:10 Facebook Group Hack
26:14 AI Language Prompting
29:10 Reddit Link Building
33:33 Is Meta Still Worth it?
43:00 The Future of TikTok
48:03 Don’t Do Boost Everything
49:58 Commenting on Ads
52:53 Best Engagement
57:58 YouTube Ad Tips
59:45 Lauren’s Misfit
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.
Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.
This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

The Marketing Rocket Ship - Innovation, Marketing & Keeping Up With AI | Steve Simonson | MMP #10

Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology.
 
Learn more about Steve here - https://stevensimonson.com/
 
Timestamps
0:00 Marketing Rocket Ship
0:26 Norm and Kevin
2:24 Wedding Day Horrors
3:00 Introducing Steve
5:10 Entrepreneurs Don't Fit In
8:25 Steve's First Business
14:50 Back In The Day
17:03 Buying First Order
21:03 Diet Coke is A Life Saver
26:19 China Misconceptions
36:28 Chinese Marketing
46:50 Poorly Made in China
55:00 Innovation & Marketing
1:02:00 Talking AI
 
Check out collectivemindssociety.com for networking events with Norm and Kevin.
 
Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
 
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
 
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

35 Years of Branding Knowledge & Secrets - Branding Case Studies | Marketing Misfits | MMP #09

Kevin King and Norm Farrar, AKA the Marketing Misfits, talk about their very real stories and experiences of branding and marketing over the last 35 years. In this episode, Norm and Kevin discuss the customer experience of opening your product, the perceived value of a product and how it can positively affect your margins, and standing out from your competition. Timestamps 0:00 Truth About Money 0:22 Norm and Kevin 0:50 Brands That Impress Beard Oil 11:11 The Sphere 14:52 Norm's USP Idea 18:41 Branding Case Study 25:12 Going the Extra Mile 28:41 Tiered Perceived Value 31:10 Differentiating Your Product 49:93 Cigar, Luis Vuitton, and Tiffany 55:49 Packaging Matters 105:25 Pattern Interruption
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.
Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

The Digital Marketer Trailblazer - Marketing in the New Era of AI | Mark De Grasse | MMP #08

Join Kevin King, Norm Farrar, and special guest Mark De Grasse, former President of Digital Marketer, on this exciting episode of Marketing Misfits. In this episode, Mark shares his incredible digital marketing journey. Hear how his early love of content and passion for branding propelled him into the digital marketing world. Now, find out how he is adapting to this new world of AI using lessons from the past.
Mark de Grasse is a quintessential Knowledge Entrepreneur, whose career epitomizes the fusion of consultancy, content creation, and education, all driven by his passion for sharing knowledge and fostering growth.
 
With an unwavering commitment to innovation, Mark expertly navigates the digital landscape to produce, curate, and disseminate impactful content that resonates with a diverse audience. As the former President of DigitalMarketer.com, one of the original online education companies focused on marketing strategy and execution, Mark enjoys teaching and sharing information whenever and however possible.
Timestamps
0:00 Intro
0:25 Norm and Kevin
1:50 Tackling a Policeman
4:59 Meeting Mark
10:44 Teaching Digital Marketer
14:55 Loving Content
19:49 Wasting Impressions
27:24 Building a Strong Brand
34:55 Being Consistent
43:30 Donating Free Content
50:01 Using AI For Marketers
55:07 AI Bootcamp
1:05:04 NFTs
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
 
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
 
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
 
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.
 
Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

The Art of Pissing People Off - Hypnosis, Masterminds & Finding Passion | Michael Lovitch | Marketing Misfits Podcast #07

Join Kevin King and Norm Farrar and special guest Michael Lovitch on this exciting episode of Marketing Misfits. Find out how Michael was able to find his path as an entrepreneur by staying true to himself and his morals. Michael shares his stories of how being true to your character will inevitably lead to enemies.
Michael Lovitch, MA is a former special education professional, over-educated grad student, and floundering tech sales guy who decided at the age of 34 to take the entrepreneurial path because nothing else was working. He started a publishing company in the psychology space that ended up being a 7-figure endeavor, then parlayed that into a physician-based nutritional supplement company (RealDose Nutrition) that ended up with annual revenues of $50 million dollars before he sold out his stake. Now, he is the co-founder of the Baby Bathwater Institute, a community that helps bootstrapped entrepreneurs navigate the crazy world of business ownership while having good times and making lifelong friendships.
Timestamps
0:00 Intro
0:30 Kevin & Norm Updates
8:56 Welcome Michael
12:47 Starting Fresh
16:49 Making 50 Million a Year
21:50 Making A Unique Mastermind
26:43 Finding Misfits
32:40 Sleazy Marketers
35:22 Hypnosis
45:19 Pissing People Off
49:13 Taking a Stance
54:40 Decision Making Course
1:00:09 Knowing Your Strengths
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
 
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.
 
This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Model Attacked By Tiger! Disrupting The Photography Industry | Mark Daughn | #006

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast with special guest, photographer, Mark Daughn. Mark shares his stories of how he entered the competitive photography industry by using unique and creative marketing strategies that allowed him to stand out in a crowded industry. 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
 

Be The Misfit - Old School Marketing, Building Excitement, and Deportation | Marketing Misfits #05

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast, where they dive into the importance of knowing your audience, Norm and Kevin's door to door marketing days, and how to build excitement with your audience. Enjoy the many personal anecdotes and unique insights of today's episode of Marketing Misfits.
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
 
 

Beard Marketing - A Unique Marketing Story, Mistranslations & Life in Japan | Marketing Misfits #04

Join Norm Farrar and Kevin King in the first solo episode of The Marketing Misfits Podcast, where they dive into the story behind Norm's iconic beard, as well, the duo explores the global perception of English around the world and the many mistranslations they've encountered. Enjoy personal anecdotes and unique insights from today's episode of Marketing Misfits.