35 Years of Branding Knowledge & Secrets - Branding Case Studies | Marketing Misfits | MMP #09

Kevin King and Norm Farrar, AKA the Marketing Misfits, talk about their very real stories and experiences of branding and marketing over the last 35 years. In this episode, Norm and Kevin discuss the customer experience of opening your product, the perceived value of a product and how it can positively affect your margins, and standing out from your competition.

Timestamps
0:00 Truth About Money
0:22 Norm and Kevin
0:50 Brands That Impress Beard Oil
11:11 The Sphere
14:52 Norm's USP Idea
18:41 Branding Case Study
25:12 Going the Extra Mile
28:41 Tiered Perceived Value
31:10 Differentiating Your Product
49:93 Cigar, Luis Vuitton, and Tiffany
55:49 Packaging Matters
105:25 Pattern Interruption

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!