The Marketing Misfits

The Secret Sauce to High-Converting Emails | Marketing Misfits | Barbara Drazga | MMP #025

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Barbara Drazga, also known as the "Deal Diva." Barbara shares her unconventional journey from e-commerce beginnings to building a unique subscription box business targeted at “sassy farm girls.”
She reveals her hands-on approach to email marketing, treating each subscriber as a person rather than a number, and how she personalizes her strategies to keep customers engaged and coming back. Barbara dives into her creative process of sourcing liquidation products, curating themed boxes, and the surprising insights she’s learned directly from her audience. This episode is filled with practical tips on customer engagement, creative marketing, and building community-driven brands.
 
This episode is brought to you by:
Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
 
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
 
Timestamps
00:00 Introduction
03:13 Skip the Banter
07:06 Barbara's Journey
10:20 Email Marketing Strategies and Challenges
23:33 The Power of Knowing Your Audience
35:21 Flash Promotion Strategy
35:42 Crafting Effective Warm-Up Emails
37:27 Using AI for Email Marketing
38:34 Final Day Urgency Tactics
39:01 Handling Customer Feedback
40:14 External Traffic with Levanta
41:21 Capturing Leads and Retargeting
42:03 Building a Farm Girl Community
44:48 Understanding Your Audience
54:14 Subscription Box Strategies
01:02:02 Exceptional Customer Service
01:07:59 Conclusion and Final Thoughts
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
 
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

The Viral Strategy No One Talks About (Rachel’s Secret) | Rachel Miller | MMP #024

In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engaging content that resonates with your audience and explains why understanding the identity of your customers is more important than just promoting features and benefits. Tune in to hear Rachel's practical tips for driving social traffic, making your content go viral, and navigating the ever-changing world of online marketing.
 
This episode is brought to you by:
 
Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
 
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
 
Timestamps
0:00 Intro
6:07 Skip the Banter
7:35 Building Giant Audiences
9:55 Being the Face
18:10 AI Faces
25:21 Virality Stars
35:50 Rachel's Growth
44:20 Action Steps for Growth
54:04 Geo Location
1:01:35 Profile and Business Pages
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
 
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
 
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

I Was In a Coma For 2 Weeks - How Curiosity Built Million-Dollar Brands | Vandana Puranik | MMP #023

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Vandana Puranik, a seasoned marketer and strategist who has built brands for some of the biggest companies in the world. Vandana shares her inspiring journey, from overcoming personal challenges like breast cancer to using creative problem-solving to help entrepreneurs and businesses thrive. She dives into her unique approach to brand building, emphasizing the importance of curiosity, strategic thinking, and surrounding yourself with the right people. Vandana also introduces her new initiative, "What She Said," aimed at empowering women to achieve success in their businesses through a supportive community and results-driven collaboration. This episode is packed with real-world insights and inspiring lessons on resilience, business growth, and creative strategy.
 
This episode is brought to you by:
Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
 
Timestamps
0:00 Intro
3:20 Skip the Banter
5:45 Vandana's Story
9:26 Anniversary in the ER
17:26 Age of Aquarius
18:25 Lifting Women Up
22:24 Inventory of Skills
24:15 Women Groups for Results
36:21 The Outcome Approach
45:02 Different IQs
49:00 Fostering Curiosity
1:06:43 Vandana's Misfit
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
 
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
 
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Million Dollar Solo Businesses: How to Thrive Without a Team? | Elaine Pofeldt | MMP #022

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Elaine Pofeldt, author of The Million Dollar, One-Person Business. Elaine dives into the rise of million-dollar businesses run by solo entrepreneurs and explores how technology and AI are helping individuals scale up to six and seven figures without a team.
They discuss what it really takes to be a successful entrepreneur, the challenges of growing a business without a traditional workforce, and how to balance innovation with practical execution. Elaine shares some surprising industry insights, her thoughts on navigating the new wave of AI tools, and why being a small business can sometimes be a big advantage. Tune in for an inspiring conversation on how solo entrepreneurs are shaking up the business world!
This episode is brought to you by:
Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
Timestamps
0:00 Welcome
6:08 Skip the Banter
6:33 Elaine's Background
9:08 Entrepreneurship Groups
11:08 In Person or Online Groups
17:00 Characteristics of Entrepreneur
19:34 What Investors Are Looking For
28:00 Non Employer Businesses
37:30 No More College?
51:20 Hiring Around The World
52:50 Success Without Failure is Luck
59:35 When Your Business Needs Money
1:08:51 Elaine's Misfit
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
 
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.
 
Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Why Most Brands Fail (And How Yours Won’t) | Janelle Page | MMP #021

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking down complex topics has helped brands create deeper connections with their audiences. They discuss everything from how to identify your brand’s core identity and stand out in a crowded market, to the impact of a strong story on building loyal customer bases. Whether you’re trying to figure out how to differentiate your product or want to learn how to create a narrative that resonates, this episode is packed with practical advice and real-life examples. 
This episode is brought to you by:Stack Influence:
Use code MISFITS for 10% off at https://stackinfluence.com/Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsTimestamps
0:00 Intro
4:57 Skip the Banter
8:28 Simplifying Concepts
12:44 When Time Disappears
20:18 What is a Brand
28:13 Understanding Your Audience
34:50 Story of a Brand
44:09 Don't Be Left Behind
53:54 Being Silent
1:00:20 Understanding Your Brand
1:10:20 Janelle's Misfit
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

From Cigars to Business Deals: Norm & Kevin’s Best Stories | Marketing Misfits #020

In this episode of Marketing Misfits, Norm Farrar and Kevin King share their cigar-filled stories of how building genuine relationships has led to unexpected business opportunities. They explore the power of informal networking over cigars, how to connect with like-minded entrepreneurs, and how these personal connections have turned into business partnerships. Join Norm and Kevin for a lighthearted but insightful conversation on the unconventional side of business networking.Timestamps 0:00 Intro 2:31 Big Smoke 4:30 Find Your Niche 9:30 More Than Cigar 18:27 Stop Talking Business 25:20 Different Opinions No Problem 31:30 Big Moves in Vegas 40:35 Ronald McDonald 44:10 Be Different Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

The AI Guide to Save You Time, Money & Run Your Business | Marketing Misfits #019

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the real-world impact of AI on marketing and business operations. They share how tools like Plaud.AI are changing the way teams handle brainstorming sessions by capturing and organizing ideas effortlessly. Norm and Kevin also reveal how AI is being used to automate content creation, from generating newsletters in your own voice to turning raw transcripts into engaging blog posts and short-form videos. If you're curious about how AI can simplify your workflow and save time, this episode is full of practical insights and examples.
 
Timestamps
0:00 Intro
4:10 1 Person Business
7:20 AI Listening Tool
12:11 Is AI Good or Bad?
16:35 Podcast Newsletter
20:51 AI Writing Tools
32:33 AI Courses
40:33 AI Presentations
45:02 Downfall of AI
48:00 Dog Treats
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!
Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
 
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Beat the Airlines at Their Own Game - And Get Paid! | John Marzo & Zo Khan | MMP #018

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness. They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying customers. John and Zo share how they built a tech-driven solution to fight back, automating claims and even planning to incorporate AI.
 
They also discuss unique strategies for hacking travel, from booking luxury accommodations with points to flying business class for a fraction of the cost. This episode is packed with insider tips and the innovative thinking behind a rapidly growing startup that's transforming the travel industry. Don’t miss it!
 
Timestamps
0:00 Intro
8:51 Skip The Banter
10:12 Zo and John's Backstory
13:35 How Airfairness Works
16:40 How Airlines Lie
18:24 Airline Delays
20:00 Airfare Compensation
25:50 Strict European Rules
34:10 Credit Card Points
43:35 Flight Price Spikes
53:21 The Most Powerful Loyalty Program
1:04:33 Pissed Off Customers
1:13:18 Zo and John's Misfit
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!
 
Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
 
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

The Success Monster - The Road to 57 Million Dollars | Ashley Armstrong | MMP #015

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ashley Armstrong, a powerhouse entrepreneur who has generated $57 million in sales. Ashley shares the secrets behind her success, including the importance of visualizing a growth engine and systemizing operations to achieve massive growth. She dives deep into the strategies she used to scale her businesses, the power of leveraging affiliate marketing, and how she harnesses her "success monster" mindset to overcome obstacles and achieve her goals. This episode is packed with actionable insights for entrepreneurs looking to scale their businesses and push their limits. Tune in to learn how to apply Ashley's proven strategies to your own entrepreneurial journey and unlock your full potential.
 
Timestamps
0:00 Intro
0:30 Perfect Weather
1:54 Welcome Ashley
3:20 Ashley's Background
5:30 Start Up Mentality
7:35 Entrepreneurship Depression
13:33 Business in Sports
22:51 Its Okay to Fail
31:02 Crypto
37:55 The Secret to 57M
49:33 Make Money With AI
56:27 How to Protect Your Business
1:02:18 Success Monster
1:11:07 Ashley's Misfit
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
 
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
 
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.
 
Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

The Future of Search - Outrank Your Competitors in 2024 | Steve Wiideman | MMP #014

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to dominate search results. He also delves into the importance of adapting to new consumer behaviors and trends, including the rise of social search and the impact of AI-driven tools like Perplexity.
Tune in to learn how to future-proof your SEO strategy and ensure your brand remains visible in an increasingly competitive digital world.
Timestamps
0:00 Intro
0:30 Server Tips
3:45 Small Touches
8:28 SEO Steve
12:48 The Future of Search
14:27 Perplexity
23:45 Beat Your Competitor at AI Overviews
25:22 Doubling the Sales For Skechers
28:32 Chatgpt Prompt For Titles
33:45 Be Specific Or Cover Everything
38:20 Social Search & Discoverability
39:23 Google Prioritizing UGC & eCom
43:23 Good Content Worth it?
48:48 Videos & Images
51:47 Steve's Misfit
55:43 Thanks For Watching
 
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
 
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!